On February 22nd, 2019, PM Nguyen Xuan Phuc attended Forestry and Wood industry Forum in Hanoi in order to discuss the lessons learned from wood processing and exports in 2018 and how to achieve solutions for 2019. The event drew more than 600 participants from relevant ministries, central agencies, localities and international organizations, embassies, NGO organizations as well as 300 representatives from wood companies.
AA Corporation’s chairman Nguyen Quoc Khanh gave a speech at the event about how to build a brand that will boose the company’s value for wood industry. According to Mr Khanh, Brand is the heart and soul of the business, although the branding is not included in any legal documentations but it has more weight when it comes to quality of products/services, reputations and trusts. A good brand can increase the value of the company tremendously. Therefore building a brand is one of the most important task, it requires persistent and must be based on the core value of the company.
